Tuesday, October 16, 2012

Here's your fix

From sitting long hours at Wellington cafes, here's a retrospectively obvious take or observation on Antipodean cafe sales:

When posed with a wide selection of bean roasts, customers usually become overwhelmed and are, instead, more inclined to follow the recommendations of the barista.

The barista can easily funnel the customer's choices by simply stating lines such as, "My personal favourite would be the XYZ roast and it has a [flavour profile]."

Not necessarily obvious, I suppose, but it'd be a subtle way of pushing sales for a particular product line that has lacklustre sales...

No comments:

Post a Comment